Increased sales by $1.4M in six months
by shifting from a reactionary to a visionary mentality.
To help a leading tier supplier of automotive components increase sales, we employed our data-driven development approach, which cross-referenced TAM data with a customer-centric product development approach. This allowed us to identify all potential customers and applications and develop deep understandings of what customers needed to accomplish. This process enabled the company to shift from manufacturing customer specific solutions to developing a higher performing product platform that satisfied a broader range of customers and applications. The result was a significant increase in customer satisfaction, market shares and margins due to the increase in product performance and flexibility and the reduction of SKU’s and required development resources.
Making innovation a practical, predictable and transparent process
by developing research and assessment tools that embraced existing competencies and resources.
We helped a leading Financial Management Company integrate customer-centric product development process enhancements to augment their existing product development processes. The custom design process enhancements enabled them to better quantify, qualify and prioritize opportunities and development activities, promote interdisciplinary collaborations and accountability, effectively gather, analyze and share knowledge, make more informed strategic decisions and mitigate risk, translate customer needs into product requirements, and develop targeted commercialization plans.
Developing the right value proposition
by understanding what customers need to accomplish and how they measure success.
Our Market Discovery Research process helped a fortune 500 supplier of automotive assembly technologies identify a $9.6M emerging market opportunity in vehicle lightweighting and develop a value proposition that expressed deep understandings of the high-level industry needs and specific requirements for the manufacturing and assembly of carbon fiber components. These insights produced a value proposition that positioned the company as an industry expert and inspired a collaborative development opportunity with an advanced development team at a leading OEM.