Strategy Mapping
Get real results – Our visual tools will help your organization foster and share ideas, develop common understandings and promote action.
We can help you generate innovative products, services and platform solutions by structuring complex and sometimes contradicting information to reveal patterns and form plausible value propositions. We have found that areas of tension are frequently the source for creating superior and disruptive offerings.
Sizing markets by customers or offerings doesn’t work because the classifications are too broad. Our methods organize data in ways that reveal common threads across different customers and adjacent markets to reveal larger cross-sell opportunities, enabling you to select and prioritize the development activities that will promote better growth.
Contact us about our Strategy Creation and Alignment workshops
Resource Identification and Development
Make innovation happen – We can help you better leverage your organization’s resources, processes and behaviors, replicate what’s working and enhance what’s not to develop talent and implement best practices.
We can help you unify your organization’s innovation initiatives and become more agile in your abilities to quickly gather and respond to customer insights and market intelligence. This capacity will enable you to more successfully measure the performance of your innovation programs and drive the development of informed business strategies, offerings and commercialization plans. We are experts in customizing proven best practices in innovation management that embrace an organization’s culture and way of doing business.
Contact us about our Process Assessment and Talent Development programs
Customer Engagement Strategy
Inspire your customers – Develop a customer centric culture that empowers your product managers and sales force to win long-term customer relationships.
It’s not enough to have good ideas. A good idea will fail unless you engage your customer early in the development of your offering. Our methods will help you build a business case that will quantify the scale and value of the opportunity, identify gaps in your understandings and develop deeper insights into macro and micro market and technology trends, allowing for the development and launch of the right offering with the right set of attributes. We can help you to extract, evaluate, prioritize and translate deeper more meaningful customer insights into product or service specifications that will drive long-term customer loyalty and more sustainable and disruptive growth strategies.
Contact us about developing a Customer Centric Culture.
Account Planning
Implement successful launches and campaigns – We can help you to create impactful marketing strategies that will resonate with your customers.
By gaining comprehensive understandings of the cultural and socio-economic trends that impact your customers’ attitudes, behaviors and perceptions can help reconcile the differences between consumers’ current perceptions of your brand and offerings to the way you desire your brand and offerings to be perceived.
Contact us about our account planning services.